"I want to stay in this world a little longer.” Lele Convenience Store Is Quietly Winning Over Fans
Some stories don’t arrive loudly — they stay.
Since its release in February 2026, AHAVERSE's latest animated release, Lele Convenience Store (乐乐便利店), has been quietly building something harder to measure: emotional attachment, across China’s streaming platforms.
“强力推荐！！！有内涵有质量的佳作……刻画真的很成功。”“Highly recommended! A thoughtful, high-quality work — the characterisation is genuinely successful.”
“非常棒，画风很治愈……真的巨好看。”“Excellent. The art style feels very healing… it’s genuinely beautiful to watch.”
“想在这个世界多待一会儿。”“I want to stay in this world a little longer.”
On Bilibili, one of China's largest streaming platforms, the series currently holds an exceptional 9.9 / 10 audience score, alongside >1 million total plays, 100 audience reviews and over 1500 audience reactions.
While early performance metrics are encouraging, what stands out is not scale, but signal quality — unusually high ratings paired with deeply reflective audience responses. Across communities like Douban, Xiaohongshu (Rednote), viewers have been sharing their reactions to the series with a mix of warmth, curiosity, and emotional resonance. Viewers frequently describe the show as “温柔” (gentle) and “治愈” (healing), praising its willingness to slow down and focus on moments that many animations might overlook. Viewers also commented on "really wanting to have such a convenience store in real life", and have even joked that this is a show “no one should be allowed to miss.”.
A New Work from the Scissor Seven Creative Team
At first glance, the premise feels deceptively simple. But Lele Convenience Store represents a deliberate creative shift: a move away from plot-driven storytelling toward moment-driven emotional narratives.
On a quiet hillside stands a small convenience store run by Lele — a place where travelers pass through, neighbors stop by, and unexpected encounters unfold.
But in the world of Lele Convenience Store, the scale of an event doesn’t determine its importance. A conversation, a hesitation, or a quiet moment of companionship can carry just as much emotional weight as a dramatic turning point.
Lele Convenience Store is directed by Gong Yanshan, from the team behind the globally popular animated series Scissor Seven.
Where Scissor Seven thrives on momentum and spectacle, Lele Convenience Store does the opposite — it slows down, holds space, and lets moments remain unresolved.
Some fans online have already drawn comparisons between the two works, noting the same attention to character detail and emotional sincerity that made Scissor Seven resonate with audiences around the world.
Thank You to the Audience
Other than Bilibili, the series is also available across multiple major Chinese streaming platforms, including Tencent Video, iQiyi, and Youku, where it continues to reach new audiences.
We have also been delighted to see fan artwork and posts appearing on Xiaohongshu, bringing smiles to our team as viewers begin sharing their own interpretations of the world and characters. The emergence of early fan-created content suggests the beginning of a participatory audience layer — a key foundation for long-term IP growth.
Contact us
For partners and collaborators, there are exciting possibilities for the IP’s future development, both domestically and internationally.
Because sometimes, the stories that travel the farthest begin with the smallest moments.
And in the world of Lele Convenience Store, those moments are everything.
Happy reading/watching,
AHAVERSE Global Team
